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Option B There For the Holidays

One of the best gifts you can give this holiday season is to be there for those who need it most. #OptionBThere is about helping you find the right words and thoughtful gestures to support your loved ones, show them that they’re not alone—and maybe even spark a little joy.

Plus, we have free e-cards to help you send love and support to those near and far.

How the holidays can feel

The holidays can be especially hard for people going through tough times

People who’ve experienced hardship are about twice as likely as those who haven’t to associate the holidays with negative feelings like sadness, loneliness, and worry.1

While you can’t change what your family and friends have been through, you can give them your love and acceptance.

See all #OptionBThere resources
How to help

Just being there can be the most helpful gift of all

The majority of people experiencing hardship just want their loved ones to spend time with them.2 Tiny gestures that remind people they’re loved can make a world of difference. We’ve gathered resources from experts and the Option B community to help you navigate supporting your loved ones.

See all #OptionBThere expert advice
What to say

It doesn’t need to be perfect to show that you care

While most people know someone who has experienced hardship, few make a special effort to support them during the holidays. Even if it’s tricky to find the right words, saying something is always better than saying nothing at all.

Try these conversation starters to let your loved ones know it’s okay to share their true feelings. Or find a way to help with this list of small things you can do to make a big difference, sourced from the Option B community.

See all resources

Show them you care

Looking for more advice on how to support your loved ones this season? Sign up to receive regular reminders and tips.

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Send a card

Small gestures of love and support go a long way during the holidays

You can show your loved ones you’re there for them—even if the holidays aren’t totally happy—by sending an #OptionBThere card, developed in partnership with PAPYRUS and Emily McDowell & Friends

Looking for more advice on how to support your loved ones this season? Sign up to receive regular reminders and tips.

Get expert tips


  1. This SurveyMonkey and OptionB.Org poll was conducted online from September 19–21, 2018, among a total sample of 2,082 adults age eighteen and over living in the United States. Respondents for this survey were collected using SurveyMonkey Audience. Audience members are recruited into the panel from the millions of diverse SurveyMonkey surveys delivered every day in the United States since 2011, and they take surveys in exchange for a fifty-cent contribution to a charity of their choice. The modeled error estimate for the full sample is plus or minus three percentage points. Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the United States age eighteen and over. Learn more.
  2. September 19–21, 2018, SurveyMonkey and OptionB.Org poll.