About Option B

At some point, we all face hardship.

OptionB.Org helps people who are navigating hardship find a way forward.

Authors, Sheryl Sandberg and Adam Grant seated at a table

Our Story

The work we do at OptionB.Org is inspired by Sheryl Sandberg and Adam Grant’s bestselling book Option B. Sheryl and Adam co-wrote Option B after Sheryl lost her husband Dave suddenly in 2015. Their goal was to provide a relatable guide for how to navigate hardship, grounded in a body of research and Sheryl’s personal experience. In 2017, Sheryl founded OptionB.Org to provide resources and support for others facing life-changing challenges.

What We Do

OptionB.Org provides practical, compassionate, everyday advice both for those who are facing loss and hardship themselves, and for those who want to show up for their loved ones during life’s hardest moments.


In a world of platitudes like “Everything happens for a reason” and “What doesn’t kill you makes you stronger,” we talk openly and honestly about hardship—from grief to infertility to mental health struggles—so that you and the people you care about can feel less alone. And we share tools and practices to help you navigate these challenges in your day-to-day life.

Ways to care for yourself

Everyday practices to navigate hardship. 

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How to show up for others

Tips on what to say and do when someone you love is struggling.

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Guidance for navigating grief

Explore ways to weather the ups and downs—one day at a time. 

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